Yash Mehta , 27 , a CA by profession started this journey with his chilldhood friend CA Raj Jain, when they were just 24. The idea was born out of the need for a organised platform for all things good , healthy and organic and available from verified sources only. Yash's exploration to 16+ countries where he watched people’s eating habits closely also became a learning step for the founders. Raj and Yash both felt as to how, there is a surge in need of healthy & organic food across continents including India. Their childhood friend Vaishali who had studied luxury brand management from Mumbai too joined their team in intial days. All the founders being childhood friends love to spend their weekends on farms or places which are away from city.They have all studied in Mumbai but love to stay close to nature and green spaces. All their family is natively from a Pali, a town in Rajasthan. In their free time , Raj loves to explore food places and is a big time foodie while Yash loves to travel and buzz guitar. Vaishali loves to explore new places , socialise & try new food.